Melissa-Telfar berkolaborasi hadirkan instalasi seni dan fesyen

Melissa and Telfar Collaborate to Present Melissa/Telfar Special Installation: A Unique Journey Through Fashion and Art

Jakarta (JurnalPagi) – Brazilian footwear and accessory brand Melissa has collaborated with fashion brand Telfar to present the Melissa/Telfar Special Installation: A Unique Journey Through Fashion and Art for the first time in Indonesia, specifically at Plaza Senayan, Jakarta Pusat. The installation is inspired by the Telly Jelly collection.

“An installation inspired by fashion and art is one way for us to connect with our target market, especially those who appreciate fashion as a valuable art. We want to provide a different experience for our consumers,” said Sara Calista, Head of Marketing Communication for Melissa Indonesia.

She added, “By doing so, visitors have the opportunity to enjoy art and fashion at the same time. The Melissa/Telfar collection is easy to mix and match with various fashion choices. Combine this collection with various patterns of tops and bottoms that you own.”

The Melissa/Telfar Special Installation: A Unique Journey Through Fashion and Art consists of four areas that offer a unique experience, presenting the harmony and transformation of fashion. The first area is the Cosmic Realm, which combines fashion, art, and stimulates the senses through captivating installations.

In this area, there is an art installation that mimics the flow and ripples of water like rain. From this installation, the Melissa/Telfar collection is highlighted with light and visual interactions resembling flowing water.

The second area is the Chamber of Hues, which showcases a variety of colorful auras. Here, each color from the Melissa/Telfar collection is vividly displayed for visitors.

Not only that, there is the Pluvial Hymn area that provides a special ambiance with the touch of nature’s symphony. Here, visitors can create their own symphony by touching or striking the ball against the wall, resulting in an orchestration of water sounds played by Melissa/Telfar.

Lastly, there is the Telly Jelly Lounge, a casual area that allows visitors to connect and experience a special retail experience. Visitors can capture moments in a unique and creative installation that combines fashion and art, as well as have the opportunity to try on the Melissa/Telfar collaboration collection.

Meanwhile, the Melissa/Telfar Special Installation: A Unique Journey Through Fashion and Art is an art and fashion installation inspired by the latest collaboration collection from Melissa and Telfar, namely Telly Jelly.

After its initial launch in the American market, this collaboration collection is now available in Indonesia, featuring a range of transparent sandals and bags in new colors such as pink, brown, and black. These colors are predicted to become iconic for some time to come.

The Telly Jelly collection consists of futuristic designed sandals and jelly bags by Telfar in small, medium, and large sizes. These bags are unisex and suitable for dynamic and fashion-conscious individuals. Additionally, there are liquid stripe patterns and tubular constructions made from Melissa’s exclusive and environmentally friendly melflex material.

The Telly Jelly collection is exclusively available at the Melissa/Telfar Special Installation, which started on November 10 at Plaza Senayan.

Writer: Vinny Shoffa Salma
Editor: Siti Zulaikha
COPYRIGHT © JurnalPagi 2023
Melissa, a footwear and accessories brand from Brazil, has collaborated with fashion brand Telfar to present the Melissa/Telfar Special Installation: A Unique Journey Through Fashion and Art for the first time in Indonesia, specifically at Plaza Senayan in Central Jakarta. The installation is inspired by the Telly Jelly collection.

According to Sara Calista, Head of Marketing Communication Melissa Indonesia, the installation that is inspired by fashion and art is one way for the brand to connect with its target market, especially those who appreciate fashion as a valuable form of art. The brand aims to provide a different experience for its consumers.

Calista adds that visitors have the opportunity to enjoy art and fashion at the same time. The Melissa/Telfar collection is easy to mix and match with various fashion choices. The collaboration aims to create a unique journey through fashion and art.

The Melissa/Telfar Special Installation: A Unique Journey Through Fashion and Art consists of four areas that offer a unique experience showcasing the harmony and transformation of fashion. The first area is Cosmic Realm, which combines fashion, art, and sensory stimulation through captivating installations. This area features art installations that mimic the flow and ripples of rainwater. The Melissa/Telfar collection is highlighted through the interaction of light and visual effects resembling flowing water.

The second area is the Chamber of Hues, which showcases a variety of colorful auras. Each color from the Melissa/Telfar collection is displayed vividly for visitors to see.

The Pluvial Hymn area provides a special atmosphere with a touch of natural symphony. Visitors can create their own symphony by touching or tapping the balls on the wall, resulting in a melodic water orchestration by Melissa/Telfar.

Lastly, the Telly Jelly Lounge is a casual area that allows visitors to connect and experience a special retail experience. Visitors can capture moments in unique and creative installations that combine fashion and art, as well as try on the Melissa/Telfar collaboration collection.

The Melissa/Telfar Special Installation: A Unique Journey Through Fashion and Art is inspired by the latest collaboration collection from Melissa and Telfar, namely Telly Jelly. After its initial launch in the American market, the collaboration collection is now available in Indonesia, featuring a range of transparent sandals and bags in new colors such as pink, brown, and black. These colors are predicted to become iconic for some time.

The Telly Jelly collection consists of futuristic-designed sandals and jelly bags in small, medium, and large sizes. These unisex bags are suitable for dynamic and fashion-conscious individuals. The collection also features fluid lines and tubular constructions made from exclusive and environmentally friendly melflex material from Melissa.

The Telly Jelly collection is exclusively available at the Melissa/Telfar Special Installation, which started on November 10th at Plaza Senayan.

In conclusion, the Melissa/Telfar Special Installation: A Unique Journey Through Fashion and Art brings together fashion and art through captivating installations. The collaboration showcases the Telly Jelly collection, featuring transparent sandals and bags in various sizes and colors. Visitors have the opportunity to experience a unique retail experience and capture moments in creative installations.